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It's the media's perfect storm.
But we can help.
STORY.
It's a word that often gets lost in the word salad of jargon, and in the chaos of changing platforms, streaming, mergers, and layoffs.
But it is still the most important part of every pitch and every program on every platform. No one chooses to watch "IP" or "DTC" or "content". They choose to watch a GREAT STORY.
To be successful, producers and networks need to evolve and shape their storytelling to meet the needs of a changing media ecosystem.
EVERY platform requires different ways of telling stories. The rise of streaming video is rapidly changing the very nature of how non-fiction stories must be told, driven by what the audience wants and what networks demand.
That unique "storycentric" approach is our focus. We provide market intelligence and strategic insight along with hands-on help to non-fiction and documentary networks, platforms, and producers to ensure success in developing, pitching, and executing their vision, all built around storytelling.
We’ve developed new multi-platform initiatives for PBS, provided insights to successful cable networks and helped a wide range of non-fiction producers sharpen their development and pitching strategies.
Read more about OUR story: what we do, our clients, who we are, and how to connect with us .
Meet Ed Hersh
StoryCentric was founded in 2007 by award-winning media executive, producer, and strategist Ed Hersh with a singular goal: provide insights on storytelling, development and production to media organizations in the US, Canada, and Europe to work smarter and faster... and help them better understand both their viewers and their customers.
Since then, he has had an unprecedented track record in articulating creative, cost-effective solutions for issues that surround storytelling and execution, and has earned a reputation for creating brand-defining programming for cable, broadcast, and digital that is both award-winning and ratings-driven. He is a well-known authority on True Crime storytelling, development and production. One of his clients recently referred to him as “the Series Whisperer.”
After years of working with Canadian production companies in various roles, Ed was recently named one of "Canada's Global Executives" by the Senior Trade Commissioner at Canada’s Consulate/Trade Office in New York in recognition of his role as a strategic advisor to Canada’s Trade Commissioner Service and Canadian production companies, providing advice and mentorship to Canadian companies that are exploring and expanding in the US market.
Based in Manhattan, Ed serves as a principal and the chief strategist of StoryCentric, calling on a wide-ranging network of professionals as needed in service of clients.
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